Indian Muneem Chartered Accountant & The GAP Premium Partnership 2026

Table Of Contents

Who Is The GAP and Why Should You Care?

The GAP was founded in 2014 by Chartered Accountants Mark Jenkins and Viv Brownrigg, who understood firsthand the untapped value within an accounting firm. They did not build The GAP from a tech background. They built it from the lived experience of actually growing advisory-led accounting firms.

What began as an online advisory resource centre has grown into a robust SaaS solution for accountants and bookkeepers, trusted today by more than 500 practices in New Zealand, Australia, the United Kingdom, and around the world.

The Gap is an AI-powered meeting workspace and education hub that transforms how accounting firms run client meetings. Built by accountants for accountants, every template, every agent, and every output is grounded in over 20 years of proven advisory practice, not generic automation. You don’t need to be ready to transform your practice for advisory. You just need a meeting tomorrow.

Most firms aren’t documenting their meetings, capturing actions, or tracking follow-ups leading to a vicious cycle of repetitive compliance work, capacity constraints, and little room for advisory and value-add work that grows a practice. The Gap breaks that cycle.

Their mission is clear: help accountants and bookkeepers move beyond tax and compliance, and into the kind of proactive, forward-looking advisory work that actually changes lives for their SME clients.

A Shared Vision: Mind, Money, and Time Freedom

Here is where things get interesting.

The GAP talks about three freedoms: time, mind, and money. These are the outcomes they believe every SME owner deserves and that every good accountant should be helping their clients achieve.

At Indian Muneem Chartered Accountant (IMCA), we talk about the same thing. We believe exceptional firms are built on three foundations: mastery of your craft, financial independence, and the freedom to focus on what matters.

When two organisations have this level of alignment in values, a partnership is not just logical; it is natural.

The Gap helps your team identify the right service at the right moment, connecting meeting outcomes directly to revenue-generating opportunities. Drawing on a rich history of client context – past conversations, decisions, actions, and outcomes, your team walks into every meeting fully prepared, and leaves with professional outputs direct to the client in an instant.

And because advisory doesn’t scale when it lives in one person’s head, Gap Academy ensures every team member, from new hire to senior partner, has the training, education and support to deliver great client meetings, every time.

That is exactly the kind of capability IMCA wants to put in the hands of every CA firm in its network, serving clients across New Zealand, Australia, the UK, the US, and beyond.

From Strategic Partners to Premium Partners

IMCA and The GAP have not just met, we have worked together. We were already strategic partners, which gave us a clear sense of what this collaboration would look like in practice. The move to becoming premium partners is a natural step forward, reflecting a deeper commitment on both sides.

This means the advisory transformation journey, moving from compliance-only to a full-service advisory practice, is better supported, more structured, and, frankly, more achievable than ever.

This is not about adding another tool to your tech stack. It is about rethinking what your firm does and what it is worth.

Indian Muneem and The GAP Premium Partnership: What AIM 2026 Means for You

Now, here is something you genuinely do not want to miss.

Advisory in Motion (AIM) 2026, The GAP’s flagship event, is happening on 10 and 11 September at the Viaduct Events Centre in Auckland. This is Australasia’s leading gathering for accounting and bookkeeping professionals who are serious about building future-ready advisory firms.

This year’s theme? Making Waves.

And it fits perfectly. The event is designed to shift mindsets, accelerate progress, and build real impact for the SMEs who count on you. Over two full days, you get fresh insights from industry-leading voices, hands-on learning, real networking with professionals who are doing the same work, and a celebration dinner and awards that close out the event with energy.

There are 11.5 CPD hours included, so it counts as professional development. But more than that, it counts strategically. AIM brings together hundreds of forward-thinking accounting leaders for an experience that is genuinely energising, not just another conference.

One thing worth flagging: AIM won’t return until 2028. This is a rare opportunity, and spots are not unlimited. If you have been on the fence about attending an international advisory event, this is the one to prioritise.

The Road Ahead

Partnerships like this do not happen by accident. They happen when two organisations sit down, look at what they each stand for, and realise they are walking in the same direction.

IMCA and The GAP are aligned on what great advisory looks like. We are aligned on what the accounting profession could be, for firm owners, for their teams, and most importantly, for the SME clients who genuinely need better support.

The future of advisory is in motion. And if you are ready to make waves in the markets you serve, this is where it starts.